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	<title>Lucideas Kuala Lumpur // Been Here Done This</title>
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		<title>SAVING MALAYSIA FROM BAD ENGLISH</title>
		<link>http://www.lucideas.com/work/?p=1800</link>
		<comments>http://www.lucideas.com/work/?p=1800#comments</comments>
		<pubDate>Thu, 24 Feb 2011 02:23:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.lucideas.com/work/?p=1800</guid>
		<description><![CDATA[
CLIENT: British Council Malaysia 
PROJECT:  The English Rescue Team 
DESCRIPTION:  Besides mistaking the British Council for the British Embassy, many
have the wrong perception that the British Council is an unfriendly organization. Wrongs
needed to be righted and the British Council decided to clear up this confusion once and
for all and rebrand themselves to Malaysia [...]]]></description>
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		<title>BRAVE CLIENTS + BRAVE AGENCY = HEAVY METAL!</title>
		<link>http://www.lucideas.com/work/?p=1753</link>
		<comments>http://www.lucideas.com/work/?p=1753#comments</comments>
		<pubDate>Fri, 03 Dec 2010 19:36:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[Integrated Campaign]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[EFFIE]]></category>

		<guid isPermaLink="false">http://www.lucideas.com/work/?p=1753</guid>
		<description><![CDATA[
The idea of doing brave creative work that achieves an excellent marketing result is what gets us buzzed at Lucideas.
Achieving high KPIs is superb, but bringing back metal from the Malaysian Effies is a huge bonus.
Our Revive ‘Rev-Up’ work picked up bronze while our Kitschen Facebook competition won gold!

Results:
1. Very happy clients with results to [...]]]></description>
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		<title>SPARKING A REV-UP NATION</title>
		<link>http://www.lucideas.com/work/?p=1507</link>
		<comments>http://www.lucideas.com/work/?p=1507#comments</comments>
		<pubDate>Sat, 27 Feb 2010 20:12:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.lucideas.com/work/?p=1507</guid>
		<description><![CDATA[
CLIENT: Permanis Sandilands Sdn Bhd
PROJECT: Revive Isotonic Activation Campaign.
DESCRIPTION: Revive Isotonic was a relatively new entrant into the carbonated isotonic drinks caregory, and they wanted to do something great in the market.
…………………………………………………………………………………………………………………………..
CHALLENGE: To promote Revive&#8217;s core functional benefit (replenish and refresh) in a way that would resonate with them, while clearly and loudly differentiating it from [...]]]></description>
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		<item>
		<title>CAPTURING FANS IN THE DRESSING ROOM</title>
		<link>http://www.lucideas.com/work/?p=743</link>
		<comments>http://www.lucideas.com/work/?p=743#comments</comments>
		<pubDate>Fri, 15 Jan 2010 08:43:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.lucideas.com/work/?p=743</guid>
		<description><![CDATA[
CLIENT: Kitschen
PROJECT: Facebook competition
DESCRIPTION: Kitschen Facebook competition.
…………………………………………………………………………………………………………………………..
CHALLENGE: On an extremely tight budget we had to raise awareness and create a fan base for this brand new fashion brand.

…………………………………………………………………………………………………………………………..
SOLUTION: The insight was that (though they were not supposed to) boys and girls took pictures of themselves in changing rooms. So we rewarded them for it! We [...]]]></description>
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		<title>AN AD THAT STARTED A PROTEST</title>
		<link>http://www.lucideas.com/work/?p=271</link>
		<comments>http://www.lucideas.com/work/?p=271#comments</comments>
		<pubDate>Sat, 31 Oct 2009 08:41:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Engagement]]></category>

		<guid isPermaLink="false">http://www.lucideas.com/work/?p=271</guid>
		<description><![CDATA[
CLIENT: Mutiara Bukit Jalil
PROJECT: Mutiara Bukit Jalil
DESCRIPTION: Mutiara Bukit Jalil large property with at least 3,500 sqf per unit.
…………………………………………………………………………………………………………………………..
CHALLENGE: There was an economic recession and consumer spending was at a low. People had stopped buying the Mutiara Bukit Jalil property.

…………………………………………………………………………………………………………………………..
SOLUTION: Highlighting the benefit of Larger Homes for Larger Families in  an entertaining and engaging [...]]]></description>
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		<title>WATERBORNE INSPIRATIONS</title>
		<link>http://www.lucideas.com/work/?p=1083</link>
		<comments>http://www.lucideas.com/work/?p=1083#comments</comments>
		<pubDate>Wed, 30 Sep 2009 07:42:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Identity]]></category>

		<guid isPermaLink="false">http://www.lucideas.com/work/?p=1083</guid>
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CLIENT: Advanced Aquatic
PROJECT: Brand Identity
DESCRIPTION: Advanced Aquatic approached us to design their logo and incorporate it in their communications pieces. We found inspiration in the movement of a swimmer&#8217;s stroke.
…………………………………………………………………………………………………………………………..
// IDEA AND  INSPIRATION

// SKETCHES

// LOGO DEVELOPMENT

// FINAL LOGO

// INSPIRATION FOR DESIGN ELEMENT

// CREATING DESIGN ELEMENT

// STATIONARY SET


]]></description>
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		<title>A FASHION BOUTIQUE WITH AN IDENTITY CRISIS</title>
		<link>http://www.lucideas.com/work/?p=951</link>
		<comments>http://www.lucideas.com/work/?p=951#comments</comments>
		<pubDate>Thu, 31 Jul 2008 08:17:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://www.lucideas.com/work/?p=951</guid>
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CLIENT: Nichii Fashion City Group
PROJECT: Kitschen Brand ID
DESCRIPTION: To create a contemporary fashion   boutique that is uniquely   different  from Nichii Fashion City Group.
…………………………………………………………………………………………………………………………..
CHALLENGE: The fashion line was different, very mix and match, it was kitsch.

…………………………………………………………………………………………………………………………..
SOLUTION: Thus the birth of Kitschen. We designed Kitschen with a kitchen theme. Which made Kitschen [...]]]></description>
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		<title>JIWA BARU</title>
		<link>http://www.lucideas.com/work/?p=455</link>
		<comments>http://www.lucideas.com/work/?p=455#comments</comments>
		<pubDate>Sat, 31 May 2008 07:03:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.lucideas.com/work/?p=455</guid>
		<description><![CDATA[
CLIENT: Schering Plough
PROJECT: Jiwa Baru
DESCRIPTION: Sometimes the subject of the ad is sobering, as was the case with Schering-Plough. In order to communicate the fact that drug addiction is treatable and keeping in mind that the target audience are doctors, we turned something negative into a positive.
…………………………………………………………………………………………………………………………..
// MASTHEAD

// POSTER




// PRINT AD

// LEAFLET

]]></description>
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		<title>ADDING THE COOL IN SCHOOL</title>
		<link>http://www.lucideas.com/work/?p=1162</link>
		<comments>http://www.lucideas.com/work/?p=1162#comments</comments>
		<pubDate>Wed, 30 Apr 2008 07:45:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://www.lucideas.com/work/?p=1162</guid>
		<description><![CDATA[
CLIENT: Nexus World-School Putrajaya
PROJECT: Nexus World-School Putrajaya 
DESCRIPTION: Building the personality for Nexus from their identity, tagline, advertising communications, right down to their uniforms was a lot of fun.
…………………………………………………………………………………………………………………………..
CHALLENGE: To establish Nexus as a cutting-edge international school that offers   quality, balanced education unique from other schools and to draw students from outside of [...]]]></description>
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		<title>SUNSHINE POSSE</title>
		<link>http://www.lucideas.com/work/?p=1126</link>
		<comments>http://www.lucideas.com/work/?p=1126#comments</comments>
		<pubDate>Mon, 31 Dec 2007 07:42:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.lucideas.com/work/?p=1126</guid>
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CLIENT: Lucideas
PROJECT: Sunshine Posse
DESCRIPTION: How do we use the space we created for a couple of pretty boys that people loved to hate?
…………………………………………………………………………………………………………………………..
SOLUTION: By product placements, endorsements, and venue sponsorship coupled with comedy and a bit of sex garnered this site a world wide audience.
// COMIC

// PROMOTIONAL POSTER

// BLOG // SEE IT HERE



]]></description>
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