SINGAPORE OUTDOOR ADVERTISING AWARDS

CLIENT: M-Tech
PROJECT:
Plasma HID light
DESCRIPTION:
M-Tech Plasma HID Lights are 300% brighter than normal lights.

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CHALLENGE: To express that the intensity of M-Tech Plasma HID Lights is greater than other light bulbs.

// WINNING IDEA

SOLUTION: We put stickers that looked like burn marks at selected car parks with a copy that read “M-Tech Plasma HID. 300% brighter than normal headlights.”

RESULT: The idea was pure silver.

// SILVER AWARD



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