SPARKING A REV-UP NATION

CLIENT: Permanis Sandilands Sdn Bhd
PROJECT:
Revive Isotonic Activation Campaign.
DESCRIPTION:
Revive Isotonic was a relatively new entrant into the carbonated isotonic drinks caregory, and they wanted to do something great in the market.

…………………………………………………………………………………………………………………………..

CHALLENGE: To promote Revive’s core functional benefit (replenish and refresh) in a way that would resonate with them, while clearly and loudly differentiating it from the biggest isotonic brand in the market.

…………………………………………………………………………………………………………………………..

SOLUTION: We found that there was a lot more to physical active fun than the usual sporting activities, so we tapped into that and created “Rev-Up” – a unique expression of doing ordinary things in an extraordinary way.

We then asked consumers to enter pictures and videos of what “Rev-Up” meant to them into the Revive Facebook page competition where fellow fans could vote for their favourites. Revive also launched an awesome revved-up integrated activation campaign on air and on ground, in search of Malaysia’s ultimate Rev-Up moment.  The the best submissions were then honoured at a Revive party at the end of the campaign.

// CAMPAIGN MASTHEAD
// BUILDING THE FAN-BASE // SEE IT HERE

// PRINT AD

// FLYERS
// PHOTO ENTRY FROM PARTICIPANT
// AWARD NIGHT PARTY

…………………………………………………………………………………………………………………………..

RESULT: Consumers from all over Malaysia found affinity with this extremely fresh new brand and how it engaged them, and in six weeks 32,000 Facebook users became Revive fans on Facebook. The spike in sales didn’t hurt either.




Leave a Comment