REV IT UP FOR YOUR BRAGGING RIGHTS

Revive Front Banner

CLIENT: Permanis Sandilands Sdn Bhd

PROJECT: Revive Isotonic ‘Rev-Cup’

DESCRIPTION: After the success of the ‘Rev-Up’ activation campaign, Revive wanted to follow up with something a lot bigger.

…………………………………………………………………………………………………………………………..

CHALLENGE: Facebook ‘Like’ contests are very individually driven and saturate the social media space. We needed to come up with something different.

SOLUTION: We took advantage of the state pride Malaysians have and created the Rev-Cup, an interstate competition to find the answer to the question: which state is the most Rev-Up?

// CAMPAIGN MASTHEAD
masthead

Consumers submitted photos and videos according to the week’s theme and they were judged and awarded points for them and their state by special Rev-erees. Competitors were able to help boost their state’s rank and secure glory for themselves too.

// ISSUING THE CHALLENGE //
urban surfing

// ISSUING THE CHALLENGE //

// PHOTO ENTRY FROM PARTICIPANT

…………………………………………………………………………………………………………………………..

RESULT: The states came together and competed to show who really was the most Rev-Up. Patriotic Malaysians submitted well over 11,000 photos and videos. The competition was fierce and persistent, but there has to be a winner and in the end, Selangor came out on top.

// AWARD NIGHT PARTY



Leave a Comment