POTONG STIM CHANNEL

potong stim channel

CLIENT: Packet One (P1)

PROJECT: Potong Stim Channel

DESCRIPTION: P1 had begun to roll out their ‘Potong Stim’ campaign and asked us to come up with an online campaign to run along side.

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CHALLENGE: Potong stim is generally a rather negative thing. We had to find a way to turn it into a positive light.

SOLUTION:We launched the P1 Potong Stim Channel: a news channel dedicated to finding and reporting the potong stim moments of Malaysians.

// CAMPAIGN MASTHEAD
masthead

We rallied the P1 Facebook fans and asked them to essentially be our journalists and submit their potong stim moments. Our quirky cast of news presenters then took turns shooting personalised news clips for the best news reports received on the day.

// REPORTING THE POTONG STIM MOMENTS

// THE POTONG STIM CREW DELIVERS // CLICK HERE FOR MORE VIDEOS

kim jong il potong stim

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RESULT: During the campaign we received many, many reports and shot and edited over 115 unique videos. We also awarded the funniest and most potong stim moments, which definitely unpotonged a lot of people’s stim!

// SOCIAL MEDIA MENTIONS
social media mentions



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