TASTE LIFE DIFFERENTLY

CLIENT: AINO Living

PROJECT: AINO Branding Strategy + Communication

DESCRIPTION: For the first time we put a brand through The Dream Factory™, a workshop we designed to draw out a brand’s personality.

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CHALLENGE: AINO Kitchen is one of the few chain retail outlets that offers personalised kitchen planning as well as kitchen accessories in one place. With their colourful – sometimes quirky – items, it is a haven for the discerning and the quietly flamboyant lord of the kitchen.

Unfortunately, it was the kind of store people recalled being in but not its name or what it stood for – until Lucideas stepped in.

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THE DREAM FACTORY™

// STEP 1: INSIGHT MINING After getting to know the existing brand, the team proceeded to pick the brains of 6 persons who fit the target audience profile. The insights made for tasty ingredients at the workshop.

aino brand critique

// STEP 2: THE WORKSHOP After getting to know the existing brand, the team proceeded to pick the brains of 6 persons who fit the target audience profile. The insights made for tasty ingredients at the workshop.

aino workshop

// STEP 3: HIGHLY SCIENTIFIC + COMPLEX DEDUCTIONS Once the workshop is done, highly scientific and complex observations are made to distil the findings into a singular brand proposition, known as (cue thunderous voice from heaven) THE SINGLE MINDED PROPOSITION (or SMP).

taste life differently

The Dream Factory gave AINO a personality, the SMP gave AINO a message.
This message was used for the brochures and print ads during the Christmas and Chinese New Year season.

// PRINT ADS
print ad christmas

print ad cny

// BROCHURE
brochure cover




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