SMART FAMILIES SHOP AT IPC

ipc front

CLIENT: IPC (Formerly IKANO Power Centre)

PROJECT: Festivals Print Ads

DESCRIPTION: To increase traffic in the mall and differentiate IPC from its competitors as a family friendly shopping mall.

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CHALLENGE: To breakaway from shopping mall category conventions, Smart Families Shop at IPC was conceived. Thematic campaigns were created to drive traffic to the mall through print with supporting on-ground events. Interactive print ads with educational elements were produced to reinforce the single-minded proposition of Smart Families Shop at IPC.

SOLUTION: Interactive print ads with educational elements were produced to reinforce the single-minded proposition of Smart Families Shop at IPC.

// FESTIVE PRINT ADS
ipc christmas

ipc chinese new year

ipc midsummers festival

ipc gaya hari raya

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RESULT: Traffic has increased and the general sentiment towards IPC has improved with positive feedback coming from the shoppers.

// BEHIND THE SCENES
ipc raya behind the scenes

ipc behind the scenes

ipc behind the scenes




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