IPC – HAPPIEST FAMILY

CLIENT: IPC Shopping Centre

PROJECT: IPC Happiest Families

DESCRIPTION: IPC has always positioned as a family-centric shopping centre, we then created a campaign around the classic Happy Families card game with an IPC twist in conjunction with International Family Day.

KEY MESSAGE: IPC gives you the opportunity to express yourself in the most Malaysian way and stand a chance to be illustrated into cards and win shopping vouchers worth RM1,000 for each family. …………………………………………………………………………………………………………………………..

CHALLENGE: Low digital engagement on IPC Facebook.

SOLUTION: A social media engagement contest in IPC Shopping Centre Facebook to build stronger brand affinity among the existing IPC FB fan base and at the same time getting new fans through engaging digital activities.

Masthead :

Print Ad :

Facebook Posting :

Winner Announcement :

On Ground :

Deck of Cards :




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